Here is what South Africa’s Internet looks like

The DMMA and Effective Measure has released its South African Online Report for July 2013, which revealed that the country’s top websites recorded 22 million unique browsers last month.

While there are more South Africans visiting more websites, they spend less time on each page they visit.

“While Unique Browsers are up by 62.5% and Visits up by 83.5% year on year, the time they spend on each page is getting briefer,” the report stated.

“Keeping your audience engaged is now the biggest challenge and opportunity to publishers.”

The following table provides a summary of South Africa’s Internet landscape as seen from local website statistics.

South African website stats

Who are SA’s Internet users?

The DMMA/Effective Measure report showed that South Africa has a relatively old Internet population, with the majority of users older than 30.

The report shows that over 60% of South Africa’s Internet users live in Pretoria, Johannesburg and Cape Town.

South African Internet users

Most popular Internet connections, places to access websites

The July 2013 South African Online Report shows that most South Africans use ADSL to access the Internet, followed by mobile access and Wi-Fi.

Most used Internet connections

The majority of people access the Internet from work and from home.

Where South Africans access the Internet from

Top 30 Local Websites accessed by South Africans

Effective Measure and the DMMA reported the following rankings of websites visited by Internet users inside South Africa.

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