South African Internet’s top dogs

Effective Measure released its August 2013 website traffic statistics, showing that News24 is the largest site in South Africa, followed by Howzit.MSN and DStv.

Effective Measure is the official traffic measurement partner of the Digital Media and Marketing Association (DMMA), and provides accurate traffic statistics for South Africa’s top websites.

According to the August 2013 Effective Measure statistics, News24 attracted 3.3 million unique visitors and served 42 million pages to its readers.

Howzit.MSN ranked second with 2.8 million unique visitors in August, followed by DStv with 2.7 million.

When it comes to only South African traffic – hence only traffic from local Internet users – News24 also topped the list with 2.5 million unique monthly readers.

The following table provides an overview of the top websites in South Africa (excluding mobile websites), ranked according to Total and South African unique visitors.

It should be noted that this list only includes DMMA registered websites running Effective Measure code.

Total traffic of South Africa’s top websites
Website Unique Browsers Page Views
news24.com 3 312 452 42 690 949
howzit.msn.com 2 801 727 42 993 739
dstv.com 2 720 590 46 766 712
iol.co.za 2 230 564 20 925 034
za.yahoo.com 1 396 434 15 828 839
supersport.com 1 168 461 14 278 731
sport24.co.za 1 156 132 10 656 047
mybroadband.co.za 1 151 148 6 706 281
timeslive.co.za 1 111 753 6 138 168
pnet.co.za 957 210 26 563 430
channel24.co.za 929 543 5 690 388
autotrader.co.za 909 915 31 159 437
careerjunction.co.za 904 218 11 342 540
mg.co.za 840 649 5 718 203
sowetanlive.co.za 830 754 10 485 661
South African traffic for top websites
Website Unique Browsers Page Views
news24.com 2 467 065 36 582 901
howzit.msn.com 1 943 708 34 249 068
iol.co.za 1 417 779 16 922 351
za.yahoo.com 1 322 387 15 405 269
dstv.com 1 255 666 17 788 871
sport24.co.za 886 708 9 202 899
pnet.co.za 846 655 24 866 956
careerjunction.co.za 799 023 10 523 249
autotrader.co.za 750 483 28 023 628
channel24.co.za 721 735 5 035 744
mybroadband.co.za 714 383 5 754 891
sowetanlive.co.za 649 080 9 405 519
supersport.com 632 114 10 175 231
timeslive.co.za 620 561 4 644 652
mg.co.za 560 489 4 260 170

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South African Internet’s top dogs