Top websites in South Africa

Effective Measure released its October 2013 website traffic statistics, revealing that News24 maintained its dominant position in South Africa’s online space.

Effective Measure is the official traffic measurement partner of the Digital Media and Marketing Association (DMMA), and provides accurate traffic statistics for South Africa’s top websites.

The October 2013 Effective Measure statistics showed that News24 was the top website in South Africa with 5.3 million unique browsers.

MSN ranked second with 3 million unique visitors and IOL third with 2.4 million unique browsers.

When it comes to only South African traffic (hence only browsers from South Africa), News24, MSN and IOL also took the top 3 spots.

In the technology and computing sector MyBroadband was the top website with 1.17 million monthly visitors.

The following table provides an overview of the top websites in South Africa. It should be noted that this list only contains websites running Effective Measure code (typically DMMA members).

Total Traffic
Website Unique browsers Page views
news24.com 5 264 759 75 806 157
msn.com 3 030 935 47 458 464
iol.co.za 2 368 760 22 677 327
dstv.com 1 866 379 16 754 976
za.yahoo.com 1 410 564 16 332 060
sport24.co.za 1 308 732 13 380 288
supersport.com 1 303 218 15 582 333
mybroadband.co.za 1 165 916 7 175 705
channel24.co.za 1 083 068 6 278 621
pnet.co.za 1 041 408 28 224 693
autotrader.co.za 999 366 32 567 941
timeslive.co.za 973 300 6 059 873
careerjunction.co.za 970 110 12 790 787
Health24.com 958 478 2 835 261
South African only traffic
Website Unique browsers Page views
news24.com 3 795 825 64 547 298
msn.com 1 842 461 33 560 724
iol.co.za 1 543 753 18 704 198
za.yahoo.com 1 328 301 15 844 757
dstv.com 1 160 403 12 280 660
sport24.co.za 978 529 11 190 478
pnet.co.za 917 503 26 698 217
careerjunction.co.za 865 954 11 968 232
autotrader.co.za 824 768 29 459 779
channel24.co.za 788 784 5 314 587
mybroadband.co.za 767 855 6 277 874
sowetanlive.co.za 731 130 10 671 206
BBC Sites 720 213 6 525 494
supersport.com 684 949 10 940 291

Full list of most popular websites among South Africans

While Effective Measure is the only truly accurate measure to compare the size of South African websites, it excludes some of the largest websites in the country.

Alexa provides a rough estimate of the most popular websites in the country based on panel data.

It should be noted that this data is not based on accurate cookie based tracking (like Effective Measure or Google Analytics), which explains the difference in SA website rankings.

Alexa Top sites in South African
All websites South African websites
Google.co.za Gumtree.co.za
Google.com Bidorbuy.co.za
Facebook.com News24.com
Youtube.com Fnb.co.za
Linkedin.com Standardbank.co.za
Gumtree.com Absa.co.za
Yahoo.com Junkmail.co.za
Wikipedia.org Olx.co.za
Bidorbuy.co.za Iol.co.za
News24.com Mybroadband.co.za
Fnb.co.za Pricecheck.co.za
Twitter.com Nedsecure.co.za
Blogspot.com Property24.com
Pinterest.com Kalahari.com
Standardbank.co.za Supersport.com
WordPress.com Mweb.co.za
Amazon.com Sport24.co.za
Absa.co.za Style26.co.za
Ask.com Mg.co.za
Live.com Indeed.co.za

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Top websites in South Africa