DA SMS, email spam backlash

The Democratic Alliance’s (DA) email and SMS campaign to encourage voter registration is not sitting well with some people who feel that this unsolicited communication (spam) is not acceptable.

The DA, using the name and email account of its leader Helen Zille, sent out at least 3 separate emails last week encouraging people to register.

This campaign was accompanied by an SMS campaign where many people received multiple SMSs from Helen Zille, again encouraging them to register.

This aggressive email and SMS marketing campaign did not go down well with some people, who questioned where the DA received their contact details.

Some of the comments included:

“Dear Helen Zille, thank you for SMSing me to register to vote. Three times. You can stop now. Getting a bit stalky,” journalist Ranjeni Munusamy said on Twitter.

“Dear @helenzille, yes, I am registered. NOW STOP SMSing ME!! If you keep this up you will DEFINITELY NOT get my vote!” said SKA engineer Cecilia Haak on Twitter.

“Even if I was on the fence this coming election, all this DA, Helen Zille spam would have convinced me to vote for anybody else #DAspam,” said Mohamed Fayaz Khan.

The DA was contacted for comment, but the party could not immediately provide feedback on the issue.

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DA SMS, email spam backlash