Afrikaans website Praag under pressure after Google ad decision

Google’s decision to stop channelling advertising to an Afrikaans language activism group and website could result in its closure, Rapport newspaper reported on Sunday.

Writer and activist Dan Roodt reportedly said the Pro Afrikaans Action Group (Praag) made thousands of rand from the advertising on its website, and would not be able to carry on working without it.

Website owners receive a small amount of money every time a visitor clicks on an advertisements placed on their websites by Google.

According to Rapport, Roodt said Google had told him Afrikaans was not a recognised advertising language and it could channel advertisements only to the English version of the Praag website.

However, he reportedly alleged that a woman who opposed Praag was behind his problems.

According to Rapport, he claimed the woman had started a “malicious and fanatical” Facebook group called “Speak Out Against the Website Praag”.

In a letter she reportedly posted on the social media network, she allegedly accusing Praag of being racist and of spreading hate speech, and shared the letter with companies she claimed were helping it spread this message by advertising on the website.

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Afrikaans website Praag under pressure after Google ad decision