South Africa’s web kings
Effective Measure released its November 2013 statistics, which showed that News24 maintained its dominant position in the South African website market.
Effective Measure is the official traffic measurement partner of the Digital Media and Marketing Association (DMMA), and provides accurate traffic statistics for South Africa’s top websites.
According to the Effective Measure statistics for November, News24 attracted 5 million unique monthly visitors and served 71 million pages to these visitors.
The second ranked website was MSN with 3.1 million unique visitors, and IOL was placed third with 2.3 million browsers.
The following table provides an overview of the largest South African websites which run Effective Measure code.
| Website | Unique browsers | Page view |
| news24.com | 5 042 607 | 71 451 890 |
| msn.com | 3 078 006 | 51 060 771 |
| iol.co.za | 2 302 862 | 21 499 091 |
| dstv.com | 1 929 074 | 18 378 062 |
| timeslive.co.za | 1 274 100 | 6 647 885 |
| supersport.com | 1 269 346 | 14 320 618 |
| sport24.co.za | 1 217 138 | 11 732 549 |
| mybroadband.co.za | 1 134 600 | 6 915 693 |
| za.yahoo.com | 1 127 408 | 11 795 005 |
| channel24.co.za | 1 123 262 | 5 756 413 |
| Health24.com | 999 795 | 2 985 628 |
| autotrader.co.za | 968 049 | 32 334 551 |
| pnet.co.za | 960 216 | 24 984 059 |
| sowetanlive.co.za | 916 389 | 11 444 833 |
| planetf1.com | 887 045 | 8 139 421 |
| mg.co.za | 885 265 | 5 771 234 |
| careerjunction.co.za | 837 394 | 10 562 623 |
| beeld.com | 674 557 | 10 866 955 |
| Kick Off South Africa | 661 361 | 11 527 796 |
| citypress.co.za | 639 191 | 4 083 983 |
| Website | Unique SA browsers | Page view |
| news24.com | 3 567 533 | 60 272 371 |
| msn.com | 1 672 686 | 30 418 604 |
| iol.co.za | 1 483 450 | 17 665 633 |
| dstv.com | 1 207 940 | 13 570 242 |
| za.yahoo.com | 1 053 383 | 11 398 143 |
| sport24.co.za | 909 927 | 9 732 531 |
| pnet.co.za | 851 357 | 23 704 809 |
| channel24.co.za | 828 877 | 4 856 561 |
| autotrader.co.za | 806 156 | 29 381 767 |
| careerjunction.co.za | 739 919 | 9 880 950 |
| mybroadband.co.za | 738 819 | 6 055 515 |
| sowetanlive.co.za | 726 871 | 10 404 087 |
| timeslive.co.za | 677 595 | 5 078 773 |
| supersport.com | 630 293 | 9 791 412 |
| mg.co.za | 585 456 | 4 446 903 |
| beeld.com | 576 628 | 9 569 623 |
| webmail.co.za | 548 427 | 24 758 527 |
| Health24.com | 545 119 | 1 945 279 |
| citypress.co.za | 526 969 | 3 589 656 |
| mweb.co.za | 515 781 | 12 030 719 |
Most popular websites among South Africans
Effective Measure provides the only accurate comparison of South African website statistics, which is used by advertising and marketing professionals to make informed decisions.
However, because of the fact that mainly DMMA registered websites use the system, some large websites are excluded from the Effective Measure list.
Although far less accurate, Alexa provides a rough estimate of the most popular websites in the country based on panel data.
| Alexa Top sites in South African | |
| All websites | South African websites |
| Google.co.za | Gumtree.co.za |
| Google.com | Bidorbuy.co.za |
| Facebook.com | News24.com |
| Youtube.com | Fnb.co.za |
| Linkedin.com | Standardbank.co.za |
| Gumtree.com | Absa.co.za |
| Yahoo.com | Iol.co.za |
| Wikipedia.org | Olx.co.za |
| Bidorbuy.co.za | Junkmail.co.za |
| News24.com | Mybroadband.co.za |
| Fnb.co.za | Kalahari.com |
| Twitter.com | Pricecheck.co.za |
| Blogspot.com | Property24.com |
| Standardbank.co.za | Nedsecure.co.za |
| Pinterest.com | Takealot.com |
| Amazon.com | Supersport.com |
| WordPress.com | Style36.co.za |
| Absa.co.za | Mg.co.za |
| Ask.com | Indeed.co.za |
| Live.com | Mweb.co.za |
More on South Africa’s website traffic
Top 20 mobile websites in South Africa
Largest websites in South Africa
Here is what South Africa’s Internet looks like
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