South Africa’s web kings

Effective Measure released its November 2013 statistics, which showed that News24 maintained its dominant position in the South African website market.

Effective Measure is the official traffic measurement partner of the Digital Media and Marketing Association (DMMA), and provides accurate traffic statistics for South Africa’s top websites.

According to the Effective Measure statistics for November, News24 attracted 5 million unique monthly visitors and served 71 million pages to these visitors.

The second ranked website was MSN with 3.1 million unique visitors, and IOL was placed third with 2.3 million browsers.

The following table provides an overview of the largest South African websites which run Effective Measure code.

Website	Unique browsers	Page view
news24.com	5 042 607	71 451 890
msn.com	3 078 006	51 060 771
iol.co.za	2 302 862	21 499 091
dstv.com	1 929 074	18 378 062
timeslive.co.za	1 274 100	6 647 885
supersport.com	1 269 346	14 320 618
sport24.co.za	1 217 138	11 732 549
mybroadband.co.za	1 134 600	6 915 693
za.yahoo.com	1 127 408	11 795 005
channel24.co.za	1 123 262	5 756 413
Health24.com	999 795	2 985 628
autotrader.co.za	968 049	32 334 551
pnet.co.za	960 216	24 984 059
sowetanlive.co.za	916 389	11 444 833
planetf1.com	887 045	8 139 421
mg.co.za	885 265	5 771 234
careerjunction.co.za	837 394	10 562 623
beeld.com	674 557	10 866 955
Kick Off South Africa	661 361	11 527 796
citypress.co.za	639 191	4 083 983
Website	Unique SA browsers	Page view
news24.com	3 567 533	60 272 371
msn.com	1 672 686	30 418 604
iol.co.za	1 483 450	17 665 633
dstv.com	1 207 940	13 570 242
za.yahoo.com	1 053 383	11 398 143
sport24.co.za	909 927	9 732 531
pnet.co.za	851 357	23 704 809
channel24.co.za	828 877	4 856 561
autotrader.co.za	806 156	29 381 767
careerjunction.co.za	739 919	9 880 950
mybroadband.co.za	738 819	6 055 515
sowetanlive.co.za	726 871	10 404 087
timeslive.co.za	677 595	5 078 773
supersport.com	630 293	9 791 412
mg.co.za	585 456	4 446 903
beeld.com	576 628	9 569 623
webmail.co.za	548 427	24 758 527
Health24.com	545 119	1 945 279
citypress.co.za	526 969	3 589 656
mweb.co.za	515 781	12 030 719

Most popular websites among South Africans

Effective Measure provides the only accurate comparison of South African website statistics, which is used by advertising and marketing professionals to make informed decisions.

However, because of the fact that mainly DMMA registered websites use the system, some large websites are excluded from the Effective Measure list.

Although far less accurate, Alexa provides a rough estimate of the most popular websites in the country based on panel data.

Alexa Top sites in South African
All websites	South African websites
Google.co.za	Gumtree.co.za
Google.com	Bidorbuy.co.za
Facebook.com	News24.com
Youtube.com	Fnb.co.za
Linkedin.com	Standardbank.co.za
Gumtree.com	Absa.co.za
Yahoo.com	Iol.co.za
Wikipedia.org	Olx.co.za
Bidorbuy.co.za	Junkmail.co.za
News24.com	Mybroadband.co.za
Fnb.co.za	Kalahari.com
Twitter.com	Pricecheck.co.za
Blogspot.com	Property24.com
Standardbank.co.za	Nedsecure.co.za
Pinterest.com	Takealot.com
Amazon.com	Supersport.com
WordPress.com	Style36.co.za
Absa.co.za	Mg.co.za
Ask.com	Indeed.co.za
Live.com	Mweb.co.za