Top South African websites

Effective Measure has released its December 2013 statistics, which showed surprisingly strong results for the biggest websites in South Africa.

Effective Measure is the official traffic measurement partner of the Digital Media and Marketing Association (DMMA), and provides accurate traffic statistics for South Africa’s top websites.

The festive season typically sees a significant dip in web traffic to local websites, which means that unique visitors and page views for December are far lower than other months.

However, 2013 was different. The interest in news about the death of former president Nelson Mandela means that many websites showed an increase in traffic last month.

In December, South Africa’s largest website News24 attracted 5,636,090 unique visitors, up 12% over the previous month.

Most other South African news websites, including IOL, TimesLive, and Mail & Guardian also showed strong growth in December.

The following table provides an overview of the largest South African websites which run Effective Measure code.

Name Total unique browsers Page views
news24.com 5 636 090 75 845 675
msn.com 2 764 323 43 057 083
iol.co.za 2 497 791 19 223 148
dstv.com 1 486 406 12 520 098
channel24.co.za 1 446 346 6 720 567
za.yahoo.com 1 408 118 11 056 112
timeslive.co.za 1 323 916 7 038 556
sport24.co.za 1 273 109 9 812 824
mg.co.za 1 247 390 6 749 394
supersport.com 1 105 196 11 090 597
mybroadband.co.za 1 076 205 5 962 690
sowetanlive.co.za 1 005 797 9 042 525
Health24.com 835 173 2 295 432
citypress.co.za 819 921 4 707 910
Name Unique SA browsers Page views
news24.com 4 035 730 64 058 510
iol.co.za 1 535 872 15 111 816
msn.com 1 389 778 24 270 789
sport24.co.za 963 303 8 173 258
channel24.co.za 960 833 5 349 584
dstv.com 946 463 8 804 088
za.yahoo.com 894 829 9 455 736
timeslive.co.za 837 807 5 459 402
mg.co.za 747 805 4 807 863
sowetanlive.co.za 743 832 7 912 661
mybroadband.co.za 673 899 5 121 773
autotrader.co.za 660 623 24 718 061
citypress.co.za 629 821 3 993 308
pnet.co.za 584 660 13 812 339
beeld.com 532 491 8 978 422

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Top South African websites