Twitter is tweaking its algorithms to respond to the issue of bot replies being the first thing users see in the reply threads of celebrity tweets, TechCrunch reported.
The accounts of users like Elon Musk and Vitalik Buterin see such activity, with fake accounts responding to their tweets claiming to be giving away free Ethereum tokens.
Other bot accounts then comment on the spam tweet, pushing it up the rankings so that it is the first thing you see when you click “Show more replies” on one of Musk or Buterin’s tweets.
Buterin has even gone so far as to change his display name on Twitter to state that he is not giving away free tokens.
Twitter’s changes to its algorithm will change the way tweets are ranked in conversations, ranking them on factors such as the number of accounts registered to a user, and if the tweet prompted people to block the accounts, and IP address.
When a tweet is determined likely to be bad it won’t be deleted, but it will be pushed down the order of the comment thread.
Twitter said abuse reports were down 8% in conversations where its new feature was being tested.