The Taxify cab-hailing app has announced it will launch in South Africa on 29 April with a new business model.
Already launched in Europe, North America, and Central and South America, Taxify first launched in South Africa at the start of 2015 – with the aim of partnering with local taxi operators.
Taxify said it didn’t receive a favourable response from the local industry, and so it decided to change its business model to be similar to Uber’s.
Where it previously wanted to partner with existing taxi companies, Taxify will now have its own private drivers.
The service does differ in that it may be used without a smartphone or credit card.
Riders can pay their fare using cash, debit card, or credit card, and if they don’t have a supported smartphone they can call the Taxify call centre (071 188 4044) to book a cab.
Taxify plans to roll out in all major hubs in South Africa, beginning with Johannesburg, Cape Town, and Durban.
The Taxify Rider App is available for download on iOS, Android, and Windows Phone.