Adidas has filed a challenge to stop Tesla from registering its Model 3 logo, which uses three white lines.
Adidas said it will be damaged by the registration of the Model 3 logo.
“The use and registration of the marks of Tesla’s Model 3 will erode the association of the 3-Stripes Mark with Adidas,” it said.
Adidas believes it will be damaged by the likelihood of confusion, mistake, or deception if Tesla registers and uses its three-stripe Model 3 logo.
Elon Musk has indicated that the new Tesla Model 3 logo will use a numeric 3 instead of the three horizontal bars.