Tesla vs Adidas logo fight

Adidas has filed a challenge to stop Tesla from registering its Model 3 logo, which uses three white lines.

Adidas said it will be damaged by the registration of the Model 3 logo.

“The use and registration of the marks of Tesla’s Model 3 will erode the association of the 3-Stripes Mark with Adidas,” it said.

Adidas believes it will be damaged by the likelihood of confusion, mistake, or deception if Tesla registers and uses its three-stripe Model 3 logo.

Elon Musk has indicated that the new Tesla Model 3 logo will use a numeric 3 instead of the three horizontal bars.

Tesla Model 3 and Adidas logos

Tesla Model 3

Adidas

Now read: Watch a Tesla sedan go from “0-100km/h” in 2.389 seconds

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Tesla vs Adidas logo fight