Rolls-Royce recently launched its first-ever SUV at the automaker’s headquarters in Goodwood, England.
Named the Cullinan, the new vehicle boasts a 6.75-litre twin-turbo V12 Rolls-Royce engine which delivers 420kW of power and 850Nm of torque.
According to the GM of Rolls-Royce Sandton, Marek Letowt, four Cullinans will arrive in South Africa in November 2018.
The Cullinan is the latest in a line of SUVs brought to the market by luxury card brands – including Bentley and Lamborghini.
AutoTrader CEO George Mienie said the move by car brands to produce more SUVs is in response to global demand.
“The SUV market is growing all over the world and South Africa is no exception, however the SUV body type has not yet outpaced other popular local choices,” said Mienie.
He stated that the continued growth, and consumer interest, is likely to result in SUVs taking up more market share in the future.
“Modern SUVs offer the ride comfort and handling of sports cars, along with attractive styling and exceptional safety features.”
When it comes to cars like the Cullinan, however, it more than just the handling and safety features which attract buyers.
The imposing presence of an SUV from a luxury car brand is an attractive aspect for buyers, who see the car as a status symbol.
“Whether an SUV would be traded for a sports car is debatable. It’s more likely that an SUV would be added to the collection, for everyday use,” said Mienie on the SUV’s status symbol factor.
While official pricing for the Rolls-Royce Cullinan has not been announced, Mienie said it is likely to cost over R4 million.