Smartphone owners want bigger devices with a 4 to 4.5-inch display, as long as the device remains thin.
This is according to Strategy Analytics, who polled consumers in the U.S. and U.K.
“Almost 90 percent of existing smartphone owners surveyed chose a prototype smartphone with a display larger than their current device,” noted Paul Brown, a Strategy Analytics director. “This trend is driven by increased mobile web browsing capability, as well as engaging video and gaming experiences.”
The study also found that Android owners are more likely to want a larger device than iPhone users.
It also found that women are more likely to consider slightly smaller devices than males.
“In order for smartphone owners to adopt larger devices, it is important for handset manufacturers to ensure that mobile devices are not too heavy and that the devices remain thin enough for purses and pockets,” concluded Kevin Nolan, vice president for the User Experience Practice at Strategy Analytics.
Read the full story at: Boy Genius Report.