Facebook is interested in buying facial recognition technology company, Face.com, according to a report by business publication, Calcalist.
Another report – from Newsgeek – also mentions Facebook’s interest in Face.com, and notes that the social networking giant has reportedly offered between $80 and $100 million for the company.
Face.com rose to fame in 2009 when it released Photo Tagger, a free third-party app for Facebook that uses facial recognition technology to automatically tag photos of people that have been uploaded by Facebook users.
Face.com then released an open API to the public in 2010, which allows developers to incorporate the recognition technology into their apps.
Facebook has expressed a large amount of interest in buying smaller companies over the last two months. After buying Instagram for $1 billion in April 2012, the company has bought start-ups Glancee and Karma, and is reportedly in talks to buy web browser maker, Opera Software.
Read the full story at: Cnet.