South Africa’s online shopping market is continuing its strong growth and reached 1% of overall retail during 2016.
World Wide Worx’s Online Retail in South Africa 2016 report shows that online retail in the country has maintained a growth rate of above 20% since the turn of the century.
In 2015, the rate of online retail growth in South Africa was 26% – taking online retail to the R7.5-billion mark.
“While 1% represents a very small proportion of overall retail, it is also a psychological barrier for investment in ecommerce initiatives by physical retailers,” said Arthur Goldstuck, MD of World Wide Worx.
This strong growth means that South Africa has seen many new ecommerce players enter the market, while some consolidation has also taken place.
South African online shopping quiz
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