Your private information and SA’s mobile operators

An international media report recently revealed that marketers and agencies are testing “never-before-available data from cellphone carriers”.

The data which these companies get from cellular operators connects device location and other information with the telecom provider’s real-world files on subscribers.

According to the Advertising Age, many large IT players are involved in the project – including mobile carriers Verizon, Sprint, and Telefonica, and big IT companies SAP, IBM, and HP.

Supplying data about their subscribers is seen as a potential new revenue stream for mobile operators, which have been struggling with growth.

This raises the question as to whether South African mobile operators are selling user data, or are partnering with companies and sharing information about their subscribers.

MyBroadband asked SA’s mobile operators whether they are sharing or selling data about their subscribers. The results are detailed below.

Vodacom
Do you sell data about your subscribers to any company, or for marketing or advertising purposes? No
Do you share data about your subscribers with any company, or for marketing or advertising purposes? Sometimes*
MTN
Do you share or sell data about your subscribers to any company? No
Do you share or sell data about your subscribers for marketing or advertising purposes? No
Telkom
Do you share or sell data about your subscribers to any company? No
Do you share or sell data about your subscribers for marketing or advertising purposes? No
Cell C
Do you sell data about your subscribers to any company, or for marketing or advertising purposes? No
Do you share data about your subscribers with any company, or for marketing or advertising purposes? No answer

*Vodacom explained that it only shares customer data for marketing purposes where they have specific permission from the customer for them to do so.

More on mobile operators

Cellular operators selling subscribers’ data for marketing: report

Latest news

Partner Content

Show comments

Recommended

Share this article
Your private information and SA’s mobile operators