A new survey revealed that 39% of Americans would sacrifice sex for one year if it meant they never had to worry about being hacked, having their identity stolen, or their accounts breached.
The survey was conducted by Harris Poll on behalf of Dashlane and was completed by over 2,000 adults.
“With a new hack or breach making news almost daily, people are constantly being reminded about the importance of secure passwords,” the report stated.
Additional findings from the survey included:
- 45% of Americans have either trusted someone with – or been entrusted with – a password, with email (23%) and streaming services (21%) leading the list.
- The least-shared passwords are for retail accounts (14%), banking/investment accounts (9%), and insurance accounts (6%).
- Younger Americans are more trusting/trusted than older Americans – 64% of those 18-34 share or receive passwords vs 37% of those 35+.
- Married Americans are less likely to say they’ve trusted someone with passwords or been entrusted.
- Women are more likely to sacrifice a year of sex in exchange for online peace of mind (44% vs 34% of men).
- Two in five young Americans say they’d give up sex for online security.
- A quarter of Americans feel that sharing a social media password is more intimate than sex.