Most popular smartphones in South Africa

The latest Effective Measure and IAB South Africa “South African Mobile Report” shows that Samsung is the most popular smartphone brand in the country.

“The survey results provide key insights into South Africans who access the Internet via their smartphones and tablet devices,” the report explains.

Effective Measure surveyed 5,113 desktop Internet users, and asked them a wide range of questions, including which phones they uses and which smartphones they were planning to buy next.

According to the report, Samsung is the most popular phone brand in South Africa, followed by BlackBerry, then Nokia.

Apple iPhone’s relatively low ranking, the report states, is related to the fact that the device is expensive in South Africa.

Popular mobile phone brands

Which smartphone are you planning to buy?

According to the report, 41.4% of users were planning to purchase a Samsung smartphone when they replaced their current device.

This bodes well for Samsung, which is set to extend its lead in the South African mobile phone market.

Which new phone are you planning to buy?

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