Massive Alcatel OneTouch market share growth in South Africa

Alcatel OneTouch has seen an increase in its market share from 3% to 14% in South Africa over the past year. This is according to Ernst Wittmann, manager for Alcatel OneTouch’s Southern Africa operations.

“It’s been a phenomenal year for Alcatel OneTouch not just in South Africa, but across the whole continent,” Wittmann said.

In 2013, 70% of Alcatel OneTouch devices sold in Southern Africa were feature phones, Wittman said. This year, 2014, the company completely reversed that number with 80% of sales in Southern Africa coming from smartphones.

The Southern Africa business is also changing quite considerably, Wittman said. They used to be a purely sales-oriented business, but have grown more marketing-centric over the past year.

Asked for South African sales statistics, Wittman said he couldn’t provide numbers specific to one country, but was able to say that they had seen a year-on-year sales increase of 185% in Southern Africa.

“Last year this time we had sold 50,000 smartphones and just under 500,000 feature phones,” Wittman said. This year they were sitting at just under 500,000 smartphones sold in Southern Africa.

Asked whether most of their sales came from the branded products they do for operators, such as devices in the Vodacom/Vodafone Smart line of phones, Wittman said they have a nice balance between their brand and operator brands.

He said that there is almost a 50/50 split between devices they do as an original equipment manufacturer and those they do as an original design manufacturer for Orange, Airtel, and Vodafone.

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Massive Alcatel OneTouch market share growth in South Africa