The latest GfK research on smartphone retail sales shows strong growth in the sub-R750 category.
According to the GfK figures, sub-R750 smartphones accounted for 31% of all smartphone sales from July 2014 to September 2014 in South Africa. This is up from only 2.6% for October 2013 to December 2013.
The GfK stats reveal that the average cost of a sub-R750 smartphone dropped from R655 at the end of 2013 to R567 during July 2014 to September 2014.
The research also shows that the large majority (over 90%) of sub-R750 smartphones sold in South Africa are Android devices.
The following charts illustrate the strong sub-R750 smartphone sales growth in South Africa.