BlackBerry has reported that there are 22 million users on its BlackBerry Messenger (BBM) service in Africa, with Nigeria and South Africa being the largest markets on the continent.
The BBM Shop receives close to 10 million visits and over 26 million ad requests per day in Africa.
This means that Africa is starting to become a key market for BlackBerry’s monetisation strategy.
“We have recently put our first ad sales representative on the ground, and I’m confident there will be more to follow,” said BlackBerry.
BlackBerry said the advertising markets in South Africa and Nigeria represent two of its biggest global opportunities, adding that it sees average click-through rates of 5% – which are among the highest they’ve seen anywhere in the world.
The company said it will announce new developments in South Africa in the coming weeks.