The Samsung Galaxy S7 will have software built in to identify numbers that aren’t in your address book, and block spam and scam calls.
Samsung has partnered with US-based Whitepages to integrate its technology and database into the new flagship Android smartphone.
In addition to caller ID and spam and scam blocking, Whitepages also offers a nearby business search function. This tool is integrated into Samsung’s dialler.
The service will initially be available for Galaxy S7 users in 16 countries across North America, South America, Europe, Asia, and the Middle East.
Although South Africa is not on the list of launch countries, Whitepages said the plan is to switch the functionality on all over the world.
Users can also download its standalone app from the Android, iPhone, and Windows app stores.
Whitepages vs Truecaller
Whitepages told MyBroadband that it differs from competitors in the market, such as Truecaller, in the way it detects numbers that are placing spam and scam calls.
While other platforms use subscriber reports to figure out which numbers behave badly, Whitepages said it takes more of an antivirus approach.
Rather than only looking at numbers in reports, it looks at a number’s pattern of behaviour – and pushes updates to the platform every 15 minutes.
This lets Whitepages increase the amount of numbers it catches, and remove numbers no longer misbehaving.
This is relevant in the cellular space, where numbers are recycled every 3 to 12 months.
Jan Vermeulen is a guest of Samsung at Mobile World Congress 2016 in Barcelona.