Huawei is taking the fight to Samsung in South Africa

Huawei recently launched its P9 flagship Android smartphones in South Africa, and said it has set ambitious goals for 2016.

Charlene Munilall, general manager for Huawei’s local consumer business group, said they now have a 34% market share for high-end smartphones.

This is a market segment currently dominated by Samsung in South Africa, and Huawei said it has its eye on unseating the electronics giant as the top smartphone manufacturer in the country.

Huawei had over 10% market share at the end of 2015, with the aim of growing to 15% by the end of June and 20% by the end of the year.

Munilall said market dynamics in South Africa have changed of late, with a number of new players launching cheap handsets and competing aggressively in the sub-R1,000 phone space – which is 70% of SA’s phone market.

Munilall said AG Mobile and Mobicel have a number of handsets priced under R1,000, while Huawei only has one device in that region – priced at R800.

Accidental damage warranty

In addition to taking on Samsung in market share, Huawei also runs a version of Samsung’s accidental damage from handling (ADH) warranty.

When Samsung launched ADH in South Africa with the Galaxy S4 during 2013, it offered two free repairs: one liquid damage repair, one cracked screen repair, or two of either.

By the time it launched the Galaxy Note 4 in 2014, Samsung had reduced the benefits of its ADH warranty, offering a single free cracked screen repair.

The duration of Samsung’s warranty was also reduced from 24 months to 12 months.

Huawei introduced its version of the warranty with the P8 in 2015, which it calls Huawei Select.

Huawei Select includes two free repairs: one board replacement (liquid damage), and one screen replacement, or two of either.

To qualify for the warranty, you must register your device after setting it up. If your device is damaged in the warranty period you can take it back to where you bought it, or to a Huawei service centre.

The Select warranty is applicable to the Huawei Mate 8, P9, and P9 Plus.

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Huawei is taking the fight to Samsung in South Africa