Apple overtook Samsung as the top global smartphone seller in the fourth quarter of 2016, according to the latest report from Gartner.
Apple held 17.9% of the market, selling 77 million units. Samsung had 17.8%, with 76.8 million units sold.
This is the second consecutive quarter in which Samsung delivered falling quarterly smartphone sales.
“Samsung’s smartphone sales started to drop in the third quarter of 2016, and the decision to discontinue the Galaxy Note 7 slowed down sales of its smartphone portfolio in the fourth quarter,” said Gartner.
Gartner said Samsung also faced growing competition in the middle and entry-level smartphone segments from Huawei, Oppo, BBK, and Gionee.
“The last time Apple was in the leading position was in the fourth quarter of 2014.”
“This time it achieved it thanks to strong sales of its flagship phones – the iPhone 7 and iPhone 7 Plus.”
Gartner’s stats for the whole of 2016 show Samsung still in the lead, though, with 20.5% of the market. Apple captured 14.4% market share.