HMD Global and Nokia’s recent presentation at Mobile World Congress was not the most glamourous, but it arguably generated the most excitement.
A lot of the attention was focused on the reboot of the Nokia 3310, which is understandable, considering its legendary status among cellphone users.
The Nokia name in general has much nostalgia attached to it, with many of us either owning a Nokia device or seeing a parent bring home a 5110 as their first company cellphone.
The three smartphones are great for many reasons, including:
- They run on Android 7. As an Apple fanboy, even I admit this is a great OS.
- The devices are made out of aluminium, not plastic, like many “cheaper” phones are.
- The Nokia 6, the top-end device, will sell for €229 – just over R3,000 direct conversion.
The devices feature decent specifications – the 6 sports a Snapdragon 430 chipset, 4GB of RAM, and a Full HD 5.5″ display – and HMD has promised to build the phones to the high-quality standards Nokia is known for.
If the company’s promises are anything to go by – like the statement that each device is machined from a single block of aluminium – users can expect solid smartphones at decent prices.
A new era for Nokia
Following the unveiling of the new Nokia phones at Mobile World Congress, HMD’s CEO Arto Nummela said they have received a positive reception from the market about the devices.
“Nokia has been one of the most iconic and recognisable phone brands globally for decades. The positive reception we’ve had has been overwhelming – it seems everyone shares our excitement for this next chapter,” said Nummela.
He said they were proud to unveil a “global portfolio of smartphones with a Nokia soul”.
The statement is a bold one, and a welcome one for Nokia fans.
It was just over two years ago, in November 2014, that Microsoft announced it was dropping the Nokia name on certain Lumia smartphones – months after buying Nokia’s handset business.
There were many discussions in the office about Nokia and the Windows Phone operating system, with a central theme present in all of them: we were sad to see the iconic cellphone company going through bad times.
Like Jeremy Clarkson talking about an Italian car having a soul and being more than a piece of metal and glass, tech geeks feel a bond to Nokia and its old phones. They were revolutionary for their time.
To call someone from anywhere other than the stool next to your landline phone was not contemplated, and sending an SMS blew minds.
It’s good to see positive sentiment towards the brand once again, and I look forward to trying out the new devices when they arrive in South Africa.