South African iPhone owners are the happiest

South African Apple iPhone owners are the happiest with their smartphones, according to the latest SAcsi report.

The South African Customer Satisfaction Index (SAcsi) report, conducted by Consulta, on mobile phones showed that the iPhone scored 84 in satisfaction ratings.

This was above the industry average of 79.7, and 0.5 points ahead of its 2016 score of 83.5.

“Huawei ranks second, with a 4.1-point jump to 81.3, followed by Samsung, which scored 80.4 – up 0.9 points since 2016,” stated the report.

Brands like Sony, BlackBerry, and LG fell into the “Other” category, which saw a decline of over two points to 75.1 in 2017.

“There were not adequate samples for brands in the other category to be individually detailed.”

iPhone leads

The report showed that Apple iPhone owners have consistently reported increased satisfaction with their smartphones every year since 2014.

“This satisfaction score is based on brands exceeding or falling short of customer expectations and the respondents’ idea of the ideal product to achieve an overall result out of 100,” stated the report.

The survey consisted of interviews of 1,405 mobile phone users.

“Apple’s brand perception across a variety of devices has contributed to customers viewing it as a high-quality brand that meets their needs in a reliable way.”

Apple also led the way when it came to Net Promoter Score. This looks at whether a customer will recommend a brand to their family and friends.

Apple achieved the highest score of 55%, which is 11.7% higher than the industry average of 43.3%.

Huawei scored the next highest at 49%, followed by Samsung on 45%.

The table and graphic below detail the results of the satisfaction ranking.

Smartphones
Brand 2014 2015 2016 2017
Industry 73.3 77.2 78.2 79.7
Apple 79.3 82.7 83.5 84.0
Huawei N/A N/A 77.2 81.3
Samsung 76.0 78.8 79.5 80.4
Other 76.5 82.4 77.5 75.1

Mobile handsets

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South African iPhone owners are the happiest