Spam calls are a growing problem in South Africa, and many smartphone users in the country are using Truecaller to filter them out.
In fact, South Africa is spam-blocking service Truecaller’s fastest-growing market and the company is increasing its presence in the region.
This is according to Ted Nelson, Chief Commercial Officer at Truecaller.
Nelson was speaking to Cape Talk about the popularity of their app in Africa, which has shown strong growth on the continent.
The Truecaller app, which boasts 250 million users worldwide, identifies and block spammers – and identifies the caller ID of private numbers.
“Truecaller was born out of this uncertainty. We wanted to make it possible for you to know who’s trying to contact you and also tell you when not to pick up,” said the company.
According to a Truecaller study, South Africa is plagued by unsolicited spam calls.
It is therefore not surprising that people are looking for ways to block these calls, and Truecaller does exactly that.
Nelson said Truecaller has passed 50 million users in Africa, and that the app is showing very strong growth in South Africa.
To support this growth, Truecaller is setting up an office in Cape Town to increase its presence in the region.