Apple vs Samsung smartphone sales

Apple iPhones have outsold Samsung smartphones in the US during the third quarter of 2017.

Samsung increased its global lead over Apple as well as its US market share, however.

The sales trends were detailed in a new report by Strategy Analytics, which showed that demand for the new iPhone 8 portfolio was mixed.

Apple fans have “delayed purchases in anticipation of the later introduction of iPhone X”, said Strategy Analytics.

“Samsung’s flagship Galaxy S8 performed relatively well in the high-tier, while its A5 model and others are popular in the mid-tier.”

Apple is expected to perform better in Q4, which falls over the holiday season, thanks to the iPhone X.

The report also showed that Samsung grew at its fastest rate in nearly four years globally.

“Samsung’s growth is being driven by strong demand for its A, J, and S series models across Latin America, India, and elsewhere.”

The table below shows smartphone manufacturers’ global performance during Q3 2017.

Market share estimates – Q3 2017

Global Smartphone Shipments (Millions) Q3 ’16 Q3 ’17
Samsung 75.3 83.4
Apple 45.5 46.7
Huawei 33.6 39.1
OPPO 21.6 31.4
Xiaomi 14.5 27.7
Others 184.4 164.8
Total 374.9 393.1
Global Smartphone Marketshare (%) Q3 ’16 Q3 ’17
Samsung 20.1% 21.2%
Apple 12.1% 11.9%
Huawei 9.0% 9.9%
OPPO 5.8% 8.0%
Xiaomi 3.9% 7.0%
Others 49.2% 41.9%
Total Growth: Year-over-Year (%) 5.8% 4.9%

Now read: Apple iPhone X – Official launch date for South Africa

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Apple vs Samsung smartphone sales