Sources in Apple have confirmed that the company is disappointed by iPhone X sales to date.
This is according to a report by Fast Company, which stated senior Apple executives have acknowledged the smartphone is not selling well.
The report follows news from Bloomberg that demand for the iPhone X was fading, based on reports from Apple’s device assemblers.
This has resulted in Apple reducing orders for the iPhone X to 8 million units for Q2 2018.
Apple’s iPhone X is the company’s latest top-of-the-range smartphone, and features facial recognition, an OLED display, and a high price tag.