Samsung vs Apple smartphone prices in South Africa – 2009 to 2019

Smartphones are becoming increasingly expensive around the world, and South Africans have suffered particularly due to the falling value of the rand against the US dollar.

In addition to the worsening exchange rate, smartphone prices have climbed steadily – jumping high in recent years.

Major brands such as Apple, Huawei, and Samsung have all unveiled new smartphones with much higher price tags than previous models.

To see how prices have changes in recent years, we compared the price of Samsung and Apple flagship smartphones in South Africa from 2010 to 2019.

Pricing information from MyBroadband’s archives was used for the comparison, and the cheapest variants of each device were selected for comparison.

Below are the prices of Apple and Samsung flagship smartphones in South Africa from 2009 to today.


iPhone Xs

Year Smartphone Price
2009 Apple iPhone 3GS R5,199
2011 Apple iPhone 4 R6,999
2011 Apple iPhone 4s R7,699
2012 Apple iPhone 5 R8,299
2013 Apple iPhone 5s R9,999
2014 Apple iPhone 6 R12,499
2015 Apple iPhone 6s R11,799
2016 Apple iPhone 7 R12,999
2017 Apple iPhone 8 R13,499
2017 Apple iPhone X R20,499
2018 Apple iPhone Xs R21,499


Year Smartphone Price
2010 Samsung Galaxy S R6,699
2011 Samsung Galaxy S II R6,699
2012 Samsung Galaxy S III R7,500
2013 Samsung Galaxy S4 R8,499
2014 Samsung Galaxy S5 R9,815
2015 Samsung Galaxy S6 R10,999
2016 Samsung Galaxy S7 R13,799
2017 Samsung Galaxy S8 R15,499
2018 Samsung Galaxy S9 R15,499
2019 Samsung Galaxy S10 R18,999

Price hikes

It is apparent that both Samsung and Apple have launched more expensive devices in recent years.

The price of a Samsung Galaxy flagship increased by 73% in just four years, while the price of a new iPhone increased by 82% over the same period.

These price changes do not account for inflation or the weakening rand, but they are more than large enough to signify a dramatic increase in the price of smartphones.

South Africans will soon be paying over R20,000 for a flagship smartphone from Samsung and already are in the case of Apple’s new iPhones.

However, both smartphone manufacturers have released less-expensive devices in their latest ranges – named the Galaxy S10e and iPhone Xr, which have lower specifications and older design aesthetics.

Despite frustration from users at these increasing prices, manufacturers are continuing with the strategy of hiking flagship prices each year while launching less-capable smartphones for those who cannot afford the more expensive products.

Now read: Google could launch budget Pixel smartphones this year

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Samsung vs Apple smartphone prices in South Africa – 2009 to 2019