Premium smartphone prices in South Africa – 2012 vs 2019

The price of high-end smartphone in South Africa has climbed steadily over the last few years.

These premium smartphones include the recently-launched Apple iPhone 11 range, the Samsung Galaxy S range, and Huawei’s P30 range of smartphones.

The most expensive versions of the Apple and Samsung smartphones cost in excess of R30,000, and many South Africans are unable to fork out that much cash for a smartphone purchase.

Repairing old smartphones

AppleDoctor CEO Sean Joffe previously told MyBroadband that because of increasing premium smartphone prices, mid-tier devices are massively outselling their premium counterparts.

“Consumers are no longer willing to just splash out to acquire the latest and greatest, as the cost-benefit simply no longer make sense,” said Joffe.

Megan Quy, marketing manager at WeFix, echoed this sentiment.

“There is a new market emerging as more and more people become employed and want an efficient smartphone with good specs, but don’t wish to spend their salary on it,” said Quy.

Both Joffe and Quy said their most popular iPhone repair requests are for Apple’s older smartphones.

“This shows that there is still a strong trend to repair versus replace and that giving the customer the right to repair holds much value,” said Quy.

Joffe also said that there is no reason to replace a smartphone if it is still performing well unless you want specific new improvements – such as wireless charging.

Customers are becoming increasingly aware of this, said Joffe, as the company has seen its battery replacement figures grow by 55% year-on-year.

How smartphone prices have increased

Many South Africans remember when one could buy premium devices at much cheaper prices. At launch, the Samsung Galaxy S4, iPhone 5, and Huawei P8, all sold for under R10,000.

The iPhone 5 was launched in 2012, the Galaxy S5 arrived in 2013, and the P8 launched in 2015.

The modern equivalents of these smartphones have increased in price substantially in the years since these devices first arrived in South Africa – particularly in the cases of Apple and Samsung.

The historical prices for Samsung, Apple, and Huawei’s premium smartphone ranges are shown below.

galaxy s10 1

Samsung Galaxy S series
Smartphone Price
2013
S4 (32GB) R8,500
2014
S5 (32GB) R10,500
2015
S6 (32GB) R11,999
S6 Edge (64GB) R15,999
2016
S7 (32GB) R13,999
S7 Edge (32GB) R15,999
2017
S8 (64GB) R15,499
S8+ (64GB) R17,499
2018
S9 (64GB) R15,499
S9+ (64GB) R17,999
2019
S10 (128GB) R18,999
S10+ (128GB) R20,999

iPhone 11 Headline

Apple iPhone range
Smartphone Price
2012
iPhone 5 (64GB) R10,799
2013
iPhone 5c (32GB) R9,999
iPhone 5s (64GB) R12,999
2014
iPhone 6 (64GB) R11,399
2015
iPhone 6s (64GB) R12,999
2016
iPhone 7 (128GB) R16,929
iPhone 7 Plus (128GB) R19,639
2017
iPhone 8 (256GB) R16,499
iPhone 8 Plus (256GB) R18,499
iPhone X (256GB) R23,799
2018
iPhone Xr (256GB) R19,499
iPhone Xs (256GB) R24,999
iPhone Xs Max (256GB) R26,999
2019
iPhone 11 (256GB) R18,999
iPhone 11 Pro (256GB) R25,699
iPhone 11 Pro Max (256GB) R27,899

Huawei P30 Pro Image

Huawei P series
Smartphone Price
2015
Huawei P8 (16GB) R7,999
2016
Huawei P9 (32GB) R11,999
2017
Huawei P10 (64GB) R12,999
Huawei P10 Plus (128GB) R13,999
2018
Huawei P20 Lite (64GB) R5,999
Huawei P20 (128GB) R12,999
Huawei P20 Pro (128GB) R15,499
2019
Huawei P30 Lite (128GB) R5,999
Huawei P30 (128GB) R13,999
Huawei P30 Pro (256GB) R16,499

Now read: iPhone 11 vs iPhone 11 Pro – Which you should buy

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Premium smartphone prices in South Africa – 2012 vs 2019