BlackBerry’s share of South Africa’s smartphone market is holding steady in first place at around 5-million devices, and the overall market has grown to roughly 12-million devices from 10-million in June 2012.
Goldstuck emphasised that these are only approximate numbers and are constantly shifting based on the feedback they receive from industry.
“The figures are based on continually chatting with people in the industry, from networks to manufacturers, and getting them to admit to small pieces of the pie,” Goldstuck explained.
|Estimated number of smartphones in SA|
|Platform||June 2012||March 2013||Change|
|BlackBerry||4.8 million||5 million||+200,000|
|Symbian||4 million*||4 million||Nil|
|Windows Phone||Not available||200,000||N/A|
|*Nokia’s overall smartphone share, which World Wide Worx said was mostly Symbian at the time|
Some of it, like the Android number, is based in direct interviews, Goldstuck said. The BlackBerry number on the other hand, is based on primary research conducted by World Wide Worx.
“So it’s mixed methodologies to pin down a mixed-up market,” said Goldstuck.