The PriceCheck app will come pre-installed on MTN’s Android smartphone, the MTN Steppa, which the press release said has sold over 60,000 units in South Africa.
The co-branded app will feature PriceCheck’s existing functionality, including product and service price comparison, product reviews, store details and a barcode scanner to double-check prices.
“The partnership with MTN puts PriceCheck directly in front of end-users when they are looking for product information,” said André de Wet, CEO of PriceCheck.
“Less than 1% of retail happens online, yet as much as 40% of the buying decision process starts on mobile. We are now in a position to impact that crucial moment of influence.”
MTN said the partnership with PriceCheck marks another important step in its expansion into the digital space, particularly into e-commerce.
“Plans are already underway to introduce a [localised] version of the app in other markets in the region,” said MTN Group Chief Commercial Officer, Pieter Verkade.