While apps like Twitter, BlackBerry Messenger, and MXit have lost favour among South Africa’s youth, WhatsApp’s cool-factor has held steady.
This is according to the results of the 12th annual Sunday Times Generation Next youth survey, which Times Media recently unveiled.
The opinions of 5,500 young urban South Africans (aged 8–22) were polled to establish which brands are “the coolest of the cool in 2016”.
Overall coolest brand was awarded to Nike, with Samsung, Apple, and Xbox making an appearance in the top 10. Samsung also won in the categories for coolest cellphone and computer brand.
The top 10 in the survey’s coolest social media platforms and cellphone applications is shown below.
Coolest Social Media Platforms
|Rank||Coolest Social Media Platforms 2016||Coolest Social Media Platforms 2015|
Coolest cellphone applications
|Rank||Coolest Cellphone Applications 2016||Coolest Cellphone Applications 2015|
|4||YouTube||BlackBerry Messenger (BBM)|
|8||Google Play Store||PicMix|
|9||Clash of Clans|
|10||BlackBerry Messenger (BBM)||Subway Surfers|
The demographics of the study are summarised in the graphs below.