WhatsApp is the most badass app in South Africa

While apps like Twitter, BlackBerry Messenger, and MXit have lost favour among South Africa’s youth, WhatsApp’s cool-factor has held steady.

This is according to the results of the 12th annual Sunday Times Generation Next youth survey, which Times Media recently unveiled.

The opinions of 5,500 young urban South Africans (aged 8–22) were polled to establish which brands are “the coolest of the cool in 2016”.

Overall coolest brand was awarded to Nike, with Samsung, Apple, and Xbox making an appearance in the top 10. Samsung also won in the categories for coolest cellphone and computer brand.

The top 10 in the survey’s coolest social media platforms and cellphone applications is shown below.

Coolest Social Media Platforms

Rank Coolest Social Media Platforms 2016 Coolest Social Media Platforms 2015
1 WhatsApp WhatsApp
2 Facebook Facebook
3 Instagram Instagram
4 YouTube BBM
5 BBM YouTube
6 Google+ Google +
7 Skype Twitter
8 Twitter Skype
9 Snapchat Mxit
10 Tumblr SnapChat

Coolest cellphone applications

Rank Coolest Cellphone Applications 2016 Coolest Cellphone Applications 2015
1 WhatsApp WhatsApp
2 Instagram Facebook
3 Facebook Instagram
4 YouTube BlackBerry Messenger (BBM)
5 SHAREit YouTube
6 Subway Surfers Google
7 Google Opera Mini
8 Google Play Store PicMix
9 Clash of Clans Twitter
10 BlackBerry Messenger (BBM) Subway Surfers

The demographics of the study are summarised in the graphs below.

Sunday Times Generation Next 2016 demographics

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WhatsApp is the most badass app in South Africa