BlackBerry Messenger (BBM) Social Platform was first announced at BlackBerry DEVCON 2010, but entered its official public beta today.
According to Research in Motion (RIM), this means that the BlackBerry developer community can now take advantage of the social aspects of the popular BBM service.
BBM has an active user base of over 35 million people, RIM said.
With this beta release, Java developers have access to APIs and features that allow them to build permission-based functions into their applications.
These include accessing and updating fields in the user’s profile, creating custom areas within the user’s profile (trophies, achievements, or recent app activity, for example), initiating and embedding chats with friends, initiating file transfers, and sharing applications virally with friends in their contact list.
Developers also have the ability to test the exact workflow and BBM integration that they can expect to see on a live device. This is made possible by simulators for BlackBerry smartphone OS 5.0 and 6.0.
While the current beta is only for Java developers, RIM said that full support for the BlackBerry WebWorks platform is planned to be added in April 2011.
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