Brand Finance has released its 2014 South Africa 50 report, listing the most valuable brands in the country.
African mobile operator MTN has retained its position as the country’s most valuable brand, increasing its total value to $5.38 billion (R57.13 billion) from $5.17 billion in 2013 – far above any other SA brand.
South Africa’s largest local network operator, Vodacom, slipped from second position in 2013 to third in 2014, with a total brand value of $1.7 billion (R18 billion).
Telkom, which is actively executing its turnaround strategy, lost $21 million in brand value to $600 million (R6.37 billion), but still managed to climb one place to 19th, overall.
Cell C made its debut on the top 50 list at 47, with a brand value of $175 million (R1.85 billion), well below the only other tech company listed, Altech, which placed at 37th, up from 40th in 2013.
Naspers-owned broadcaster, MultiChoice, ranked 12th overall, climbed 5 places in brand value with a total of $827 million (R8.78 billion), and was one of only 12 companies (including MTN) to actually grow its brand value in the past 12 months.