The Cell C billboard which stated that Cell C was “The most useless service provider in SA” has been vandalised, with positive messages replacing the negative ones.
Black paint was used to remove the negative messages, and white spray-paint used to change the original messages.
The main message was changed from “The most useless service provider in SA” to “The most useful service provider in SA”.
The other message, which listed a Cell C employee’s name, mobile number, and the message “his unnamed executive head refuses to assist the customer” was also removed. It now reads “We love Cell C”.
The following images show the original poster, the edited poster (done by the owner), and the vandalised poster.