When Ster-Kinekor announced its annual ticket price increase in May 2014, many cinema-goers complained online about the hike.
However, a comparison of Ster-Kinekor’s prices with that of its closest competitor, Nu Metro Cinemas, suggests its prices are in-line with the market.
To compare the ticket prices of Ster-Kinekor and Nu Metro, it was necessary to categorise their various cinemas into tiers.
This is because prices can vary dramatically from one cinema complex to another – fortunately, broad groupings are evident in their pricing structures.
The table below compares the prices of the two cinema chains across four price tiers.
|Movie ticket prices||2D||3D|
|Ster-Kinekor||Nu Metro||Ster-Kinekor||Nu Metro|
|Tier 2||R50 – R59||R51||R66 – R69||R65|
|Tier 3||R21 – R42||R44 – R46||R32 – R66||R53 – R62|
A different picture emerges when you compare the discounts available at the two cinema chains.
Both Nu Metro and Ster-Kinekor offer significant ticket price reductions through benefit programmes, and give discounts if you watch movies on a specific day.
When comparing the discounts available, Ster-Kinekor appears to have far better benefits than Nu Metro.
Ster-Kinekor’s half-price Tuesday special for club card members is much cheaper than Nu Metro’s Wowza Wednesday deals, for instance.
The Edgars and Discovery programmes at Ster-Kinekor also offer better prices than the Clicks ClubCard at Nu Metro does.
The table below provides a summary of the various discount programmes on offer through Ster-Kinekor and Nu Metro.
|Tuesday – Club||Ster-Kinekor||R11 – R31||R16 – R39.50|
|Wowza Wednesday||Nu Metro||R37||R45|
|Edgars||Ster-Kinekor||R19 – R33||R20 – R48|
|Discovery Vitality||Ster-Kinekor||R21 – R35||R21 – R45|
|Clicks ClubCard||Nu Metro||R38||R55|
|Momentum Multiply||Nu Metro||R20 – R40||R33 – R60|
It is worth noting that the range of prices listed for Momentum Multiply is not for the various cinema tiers, but your Multiply membership level.
Momentum Multiply is therefore the only system that offers movie ticket discounts for Nu Metro that compare favourably against the discounts available at Ster-Kinekor cinemas.
The Multiply rewards programme has six different levels ranging from “Base” to “Private Club”. You can increase your membership level by taking up Momentum products such as insurance and other policies, tracking how much you exercise, and getting health assessments.