Best brands in South Africa: Vodacom, Samsung, Apple

Times Media held its 17th annual Sunday Times Top Brands Awards on 25 August, revealing the results of its latest brand survey.

According to the Times, the Top Brands Survey gauges consumer sentiment towards brands and delivers insight to business leaders and marketers in South Africa.

Awards are split into business and consumer categories, with this year’s consumer ranking a reshuffling of the 2014 awards.

  1. KOO (up from second)
  2. Coca-Cola (down from first)
  3. KFC

In the business category, the top brands were:

  1. Vodacom
  2. Samsung
  3. Apple iPad

Awards are also given out in specific categories, including: cellphones, telecommunications, TV service providers, and tablets & e-readers.

The table below details the results of the 2015 Sunday Times Top Brands awards.

Sunday Times Top Brands 2015
Consumer category
Rank Cellphones Telecommunications TV service provider
1 Nokia Vodacom SABC 1
2 Samsung MTN E-TV
3 BlackBerry Cell C DStv Compact
Business category
Rank Cellphones Telecommunications Computer tablets & e-readers
1 Samsung Vodacom Apple iPad
2 Apple iPhone MTN Samsung
3 Nokia Telkom Lenovo
Sunday Times Top Brands 2015 winners
Sunday Times Top Brands 2015 winners

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Best brands in South Africa: Vodacom, Samsung, Apple