Nu Metro and Ster-Kinekor recently adjusted the ticket prices at their cinema complexes around South Africa.
For the most part, these adjustments were all increases – though Nu Metro did manage to keep its prices the same at Mountain Mill, and its Scene Xtreme cinemas.
Ster Kinekor’s price increases varied between 5% and 16% depending on location, while Nu Metro’s increases were between 0% and 10.5%.
To see whether one chain charges more than the other, we compared ticket prices across the various pricing tiers they offer.
Nu Metro has 4 different pricing tiers (5 if you count The Pantheon separately), while Ster-Kinekor’s cinemas are segmented into 10 different tiers.
Each of these tiers then have different prices for 2D and 3D movies.
To construct a meaningful comparison, we grouped these pricing categories into 3 tiers, and compared the prices of Ster-Kinekor’s Cine Prestige and Nu Metro’s Scene VIP lounge cinemas.
This is summarised in the table below.
|Movie ticket prices||2D||3D|
|Ster-Kinekor||Nu Metro||Ster-Kinekor||Nu Metro|
|Tier 1||R66||R65 – R70||R85||R80|
|Tier 2||R40 – R62||R55||R67 – R77||R70|
|Tier 3||R21 – R35||R44 – R50||R37 – R58||R53 – R65|
Nu Metro and Ster-Kinekor have stated that much of their ticket sales are at lower prices, thanks to various discount programmes on offer.
Ster-Kinekor offers half-price tickets on Tuesdays for members of its club, and discounts for Discovery Vitality and Edgars Club members.
Nu Metro has discounted tickets every Wednesday, and has partnered with Clicks and Momentum to offer their members cheaper movie tickets.
The table below compares the discounted prices the various membership programmes at the two cinema chains offer.
Cine Prestige, Scene Xtreme, IMAX, Opera, and NT Live prices are not compared.
|Tuesday – Club||Ster-Kinekor||R12 – R33||R18.50 – R42.50|
|Discovery Vitality||Ster-Kinekor||R21 – R35||R21 – R45|
|Edgars||Ster-Kinekor||R22 – R38||R24 – R73|
|Momentum Multiply||Nu Metro||R20 – R40||R33 – R60|
|Wowza Wednesday||Nu Metro||R35 – R40||R45 – R50|
|Clicks ClubCard||Nu Metro||R38||R55|