Technical skills deal signed
"Although the immediate focus of the partnership will be the 2010 FIFA World Cup and emerging broadcasting companies, Maredi will also use the partnership to develop local technical skills during the Beijing Olympics that would be deployed in South Africa for the 2010 World Cup – and anywhere in the continent long after the event is over," chairperson Lance Manala said.
Media Links CEO Takatsugu Ono said the partnership would provide broadcast service suppliers across the country with the most efficient access to their market leading technologies.
"With the combined expertise of the two companies, services providers can benefit from technology that not only raises the bar in terms of the quality of video transport possible but is also proven as high cost-effective," he said.
Media Links has worked with a wide range of major sports events organisers including the FIFA Soccer World Cup 2006 and the 2006 Doha Asian Games.
Maredi was recently awarded a contract to supply customer premises equipment to Telkom SA. Edi Technologies, a broad-based black economic empowerment consortium owns 49% and Marubeni Corporation, a Japanese-based company owns 51% of Maredi Telecom & Broadcasting.
Manala said the technology would be of particular benefit to the country and its backbone broadcast infrastructure as the nation prepared for the 2010 Soccer World Cup.
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