Spotify launching in South Africa – Source

Spotify plans to launch in South Africa during 2017, industry sources have told MyBroadband.

The service previously investigated launching in South Africa in 2014, but decided not to proceed.

A recent posting of a Senior Editor/Music Programmer job advert for South Africa by the company has also added to speculation it will be available soon.

While Spotify leads the subscription streaming music industry, with over 60 million subscribers and 140 million active users, it was beaten to market locally by several providers.

Simfy Africa launched in August 2012, selling unlimited, ad-free music streaming for R60 per month.

It was followed by Nokia MixRadio and Music+, Deezer, Rara, and Rdio. Only Deezer has survived the industry shifts that followed.

MixRadio tried expanding to iOS and Android in 2015, but was killed in 2016.

Rara was shut down, and Rdio sold to Pandora – after which it stopped operating in South Africa.

This did not stop Apple Music and Google Play Music launching in South Africa, though.

Naspers also launched Joox, its music streaming service from Tencent, in August.

Spotify in SA

While a launch date and prices for Spotify in South Africa have not been set, the service is expected to offer its standard packages:

  • Spotify Free – shuffle play with ads and limited song skips.
  • Spotify Premium – $9.99 per month in the US with a 30-day free trial.
  • Spotify Family – $14.99 per month for you and up to 5 people who live with you.
  • Spotify Premium for Students – $4.99 per month (includes Hulu in the US).

In its most recent expansion, Spotify launched in Thailand at 129 Baht (R50) per month for a Premium subscription.

With its Thailand launch, Spotify is now available in 61 markets around the world.

Spotify was asked for comment on its South African launch, but it did not respond to questions.

Now read: Spotify introduces exclusive songs for premium subscribers

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Spotify launching in South Africa – Source