Takealot Daily Deals tested – and the deals were surprisingly good

Takealot is by far the biggest online retail player in South Africa, and with this position comes pros and cons.

The pros are that you are the go-to destination for the large majority of South Africans – first-time online shoppers are also likely to use Takealot due to its prominence.

The downside is that you are constantly in the spotlight, and shoppers will call you out if they feel aggrieved.

This was evident in 2018 when Takealot was taken before the ASA and accused of advertising false discounts and prices.

Takealot’s Daily Deals have also come under scrutiny, and in an ASA case in June 2018, the company was found guilty of misleading pricing.

Takealot promoted a Samsung 55-inch UHD TV in a Daily Deals promotion for R15,999 – a discount of 40% on the “List Price” of R26,000.

A consumer lodged a complaint, highlighting that the normal price prior to this promotion was R18,225.

Takealot subsequently explained the difference between the “list price” and its own “normal selling price”.

  • The deal price – the price offered as the special discounted price available for a short time.
  • The normal price – the price that Takealot normally sells the product for.
  • The list price – the recommended selling price by the manufacturer of the product.

Takealot said the “list price” is clearly explained in the advertising, but the ASA ruled against Takealot.

Daily Deals tested

To see if Takealot’s Daily Deals are serving up good prices or “misleading” consumers, we selected a range of tech items from the store’s deals section on 22 October.

The items were chosen at random and compared against pricing from competing stores, including Makro, Raru, and PC retailer Wootware.

What we found was that the Daily Deals were surprisingly good, and Takealot had competitive pricing compared to the other stores.

The “list prices” from which the discounts were calculated were also in line with the market, except in the case of an Xbox 360 game.

The results of the investigation are shown in the tables below. All pricing was taken on the morning of 22 October 2018.


WD 4TB Hard Drive

WD 4TB HDD
Store Retail Price List Price
Takealot Daily Deal (15% Off) R1,699 R1,999
Evetech R1,799 R2,000
Wootware R1,873

Takealot WD

Wootware Hard Drive

Evetech WD


Sony Xperia L1

Sony Xperia L1
Store Retail Price List Price
Takealot Daily Deal (Dual-SIM) R2,499 R3,299
Technomobi (Single-SIM) R2,499 R3,499
Cellucity (Single-SIM/Dual-SIM) R1,999/R3,099 R1,999/R3,599

Takealot Sony

Technomobi Sony

Cellucity Sony


Samsung 43-inch UHD TV

Samsung UHD TV
Store Retail Price List Price
Takealot Daily Deal (Top Pick) R6,399 R6,999
Loot R6,499 R6,999
Makro (Plus Value Bundle) R6,499 R7,499

Takealot Samsung

Loot TV

Makro TV


Far Cry 3 – Xbox 360

Far Cry 3 – Xbox 360
Store Retail Price List Price
Takealot Daily Deal (52% Off) R189 R400
Raru R203 R229
BT Games R225

Takealot Far Cry

Raru Far Cry

BT Games Far Cry


Dell 27-inch Monitor

Dell Monitor
Store Retail Price List Price
Takealot Daily Deal (Top Pick) R2,699 R2,999
Evetech R2,899 R3,500
Wootware R2,979 R3,179

Takealot Dell

Wootware Dell

Evetech Dell


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Takealot Daily Deals tested – and the deals were surprisingly good