Samsung overtakes Apple in Q3 smartphone shipments

27.8 percent of the global market for smartphones is controlled by Samsung according to a recent study by Strategy Analytics. Apple by contrast controlled 17.1 percent of the market.

The company built on the early success of their Galaxy S smartphone with the Galaxy S II, launched earlier this year. “Samsung has demonstrated that it is possible, at least in the short term, to differentiate and grow by using the Android ecosystem,” said Alex Spektor, an analyst at Strategy Analytics.

Samsung’s share has nearly quadrupled from its 2010 Q3 market share of 7.5 percent, eclipsing Apple’s growth from 14.1 percent to 17.1 percent over the same period of time.

“We believe Apple’s growth during the third quarter was affected by consumers and operators awaiting the launch of the new iPhone 4S in the fourth quarter, volatile economic conditions in several key countries, and tougher competition from Samsung’s popular Galaxy S II model,” Neil Mawston, an analyst at Strategy Analytics, said in a statement.

Global smartphone shipments grew 44 percent to hit a record 117 million units, Strategy Analytics concluded.

Read the full story over at: Cnet.

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Samsung overtakes Apple in Q3 smartphone shipments