27 percent of photos, videos take by smartphones

According to a study done by the NPD group, smartphones account for 27 percent of all photos and videos taken in the U.S., up from 17 percent in 2010.

The phenomenal growth came at the expense of other camera classes, with standalone camera dropping from 52 percent in 2010 to 44 percent in 2011. Point-and-shoot camera dropped by 17 percent in the last year, while pocket camcorders fell 13 percent. Flash camcorders also fell by 8 percent.

“Consumers who use their mobile phones to take pictures and video were more likely to do so instead of their camera when capturing spontaneous moments,” according to Liz Cutting, NPD’s executive director and senior imaging analyst. “But for important events, single purpose cameras or camcorders are still largely the device of choice.”

Camera’s with detachable lenses such as DLSR and mirrorless small profile devices also increase year on year, up by 12 percent. Super-zoom class camera were also up by 16 percent, as these like DSLR cameras have capabilities that far exceed smartphone cameras.

Read the full story at: Cnet.

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27 percent of photos, videos take by smartphones