The world’s top IT brands
Apple has been ranked as the world’s most valuable brand at US$ 70.6 billion, with 49 technology companies appearing in the Brand Finance Global 500 – making it 2012’s most valuable sector.
Brand Finance’s 2012 Global 500 report ranks Apple, Google, Microsoft and IBM as the top brands in the world, showing the global power of technology.
“Consumers are turning their backs on traditional household favourites and lower end products and embracing luxury lifestyle and indulgent brands despite the grim economic outlook,” said Brand Finance.
Brand Finance said that their research shows that the latest tech gadgetry appears to be a must for today’s consumers.
“Technology lifestyle brands dominate the rankings, increasing their standings on last year’s table by 79%. 49 technology companies appear in this year’s Global 500 making it the most valuable sector by some margin,” it continued.
Lifestyle technology brand, Apple has leap-frogged Google to be named as the world’s most valuable brand, having the highest ever valuation calculated by Brand Finance at an impressive $US70.6 billion.
MTN is the only company from South Africa listed in the Brand Finance 2012 Global 500 Most Valuable Brands. MTN jumped from 200 in 2011, to 188 in the 2012 rankings.
| Rank | Brand | Industry Group | Domicile | Brand Value 2012 |
| 1 | Apple | Technology | United States | $70.6 billion |
| 2 | Technology | United States | $47.5 billion | |
| 3 | Microsoft | Technology | United States | $45.8 billion |
| 4 | IBM | Technology | United States | $39.1 billion |
| 5 | Walmart | Retail | United States | $38.3 billion |
| 6 | Samsung | Manufacturing | South Korea | $38.2 billion |
| 7 | General Electric | Manufacturing | United States | $33.2 billion |
| 8 | Coca Cola | Beverages | United States | $31.1 billion |
| 9 | Vodafone | Telecoms | United Kingdom | $30.0 billion |
| 10 | Amazon | Technology | United States | $28.7 billion |
| 188 | MTN | Telecommunications | South Africa | $5.2 billion |
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