Brand Finance in partnership with Brand South Africa and Brand Africa have launched the Brand Finance South Africa 50, a study of the most valuable brands from South Africa, at the launch event in Johannesburg.
Brand Finance South Africa has measured the financial value (R) of the 50 most valuable brands from South African companies. These companies operate both within and outside South Africa.
MTN has topped the list as the Most Valuable South African Brand with a global value of R43.3 billion and is also the only South African brand in the Brand Finance Global 500, the definitive guide to the world’s Top 500 brands.
MTN continues to expand both their presence and their brand across the African continent and now with a firm footing in the Middle East the Telecommunications giant is a brand that South Africa can be proud of.
South African banks have also had a successful year in 2012 with Standard Bank ranked as the Most Valuable Banking Brand. Banks make up the majority of The Top 10 with ABSA, Nedbank and First National Bank also securing high places in the South African ranking.
As the European financial crisis continues, South Africa has proven itself an example of a stable financial environment proving once more that businesses should turn towards the African markets for examples of how best to thrive in difficult economic conditions.
‘The uniformity of the MTN brand and its ability to transcend all eleven of South Africa’s languages, as well as the multitude of international languages across the African continent, is one reason that it has succeeded so well. It is a truly South African brand but also a truly African brand and in that respect it is no surprise that MTN is such a loved and valued brand’ said Ollie Schmitz, Managing Director Brand Finance South Africa.
Thebe Ikalafeng, founder and executive chairman of Brand Africa said “The results affirm South Africa’s, and indeed Africa’s, as being at the cutting edge of and setting global standards in building telecoms and financial services and brands. It is therefore not surprising that MTN, with over 100m customers across Africa is again the leading African brand that embodies the entrepreneurial spirit of great South African brands”.
|South Africa’s Most Valuable Brands – 2012|
|Rank 2012||Brand||Parent Company||Industry Group||Brand Value 2012 (R bn)|
|1||MTN||MTN GROUP LTD||Telecommunications||43.3|
|2||Vodacom||VODACOM GROUP LTD||Telecommunications||18.7|
|3||Standard Bank||STANDARD BANK GROUP LTD||Banks||18.0|
|4||ABSA||ABSA GROUP LTD||Banks||14.9|
|6||Nedbank||NEDBANK GROUP LTD||Banks||9.1|
|7||First National Bank||FIRSTRAND LTD||Banks||9.0|
|8||Shoprite||SHOPRITE HOLDINGS LTD||Retail – Food Specialists||8.9|
|9||Investec||INVESTEC PLC||Diversified Finan Serv||8.8|
|11||Spar||SPAR GROUP LIMITED/THE||Food||6.9|
|12||Pick’n Pay||PICK N PAY STORES LTD||Retail||6.3|
|13||Mondi||MONDI LTD||Forest Products&Paper||6.0|
|14||Mediclinic||MEDICLINIC INTERNATIONAL LTD||Healthcare-Services||5.9|
|16||MultiChoice||NASPERS LTD-N SHS||Media||5.7|
|17||Sappi||SAPPI LIMITED||Forest Products&Paper||5.0|
|18||Telkom||TELKOM SA LTD||Telecommunications||4.8|
|19||Huletts||TONGAAT HULETT LTD||Holding Companies-Divers||3.9|
|20||Truworths||TRUWORTHS INTERNATIONAL LTD||Retail||3.9|
|21||Miller Genuine Draft||SABMILLER PLC||Beverages||3.6|
|22||Media24||NASPERS LTD-N SHS||Media||3.2|
|23||Carling Black Label||SABMILLER PLC||Beverages||3.2|
|24||Mr Price||MR PRICE GROUP LTD||Retail||3.2|
|25||Makro||MASSMART HOLDINGS LTD||Retail||3.1|
|26||Liberty||LIBERTY HOLDINGS LTD||Insurance||2.8|
|28||Bidvest||BIDVEST GROUP LTD||Holding Companies-Divers||2.7|
|29||Discovery||DISCOVERY HOLDINGS LTD||Insurance||2.7|
|30||African Bank||AFRICAN BANK INVESTMENTS LTD||Diversified Finan Serv||2.7|
|32||Altech||ALLIED TECHNOLOGIES LTD||Telecommunications||2.5|
|34||Clicks||CLICKS GROUP LTD||Retail-Drug Store||2.4|
|35||SAA||South African Airways||Transportation||2.4|
|37||Life||LIFE HEALTHCARE GROUP HOLDIN||Healthcare-Services||2.1|
|38||Game||MASSMART HOLDINGS LTD||Retail||2.0|
|39||Capitec Bank||CAPITEC BANK HOLDINGS LTD||Diversified Finan Serv||2.0|
|40||Checkers||SHOPRITE HOLDINGS LTD||Retail – Food Specialists||1.9|
|41||Sasko||PIONEER FOODS LTD||Food||1.9|
|43||Hansa Pilsener||SABMILLER PLC||Beverages||1.9|
|44||PG Bison||STEINHOFF INTL HOLDINGS LTD||Manufacturing||1.7|
|45||Rainbow Chicken||RAINBOW CHICKEN LTD||Food||1.7|
|46||Lewis||LEWIS GROUP LTD||Retail||1.6|
|47||Momentum||MMI HOLDINGS LTD||Insurance||1.5|
|48||Rand Merchant Bank||FIRSTRAND LTD||Banks||1.5|
|49||Imperial||IMPERIAL HOLDINGS LTD||Holding Companies-Divers||1.4|
|50||Miladys||MR PRICE GROUP LTD||Retail||1.2|