Technology30.09.2008

BLT expands footprint

Blue Label Telecoms (BLT) subsidiary Cigicell today announced the expansion of its prepaid electricity distribution footprint with the signing of a vending agreement to supply residents of Emalahleni (Witbank) municipality with prepaid electricity.

Cigicell, a subsidiary of BLT’s wholly owned Ventury Group, is one of the country’s largest distributors of prepaid airtime and electricity and currently supplies prepaid electricity to the cities of Cape Town, Johannesburg and Tshwane; and Eskom meters nationwide through a variety of direct agreements and partnership agreements.

The Emalahleni vending contract was awarded to Cigicell based on the company’s wide distribution network and will enable residents to purchase prepaid electricity vouchers through Cigicell’s various convenient vending points.

“Distributing prepaid electricity is a key focus for Cigicell. We are experiencing significant growth in demand for this product as consumers seek control over their electricity expenditure, as well as convenient ways to purchase and top up prepaid electricity. We plan to continue growing our share of this market by leveraging BLT’s extensive distribution footprint, making the purchase of electricity more accessible for consumers,” said Alan Kodesh, Chief Executive Officer of Cigicell.

BLT distributes secure electronic tokens of value through over 100,000 points of presence nationally with Cigicell, which focuses on petroleum forecourts in particular, providing the group with a large proportion of its footprint.

 

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