Darren Scott, a DJ for Ballz Visual Radio, has said that the online radio station would be severing ties with its streaming service provider NetDynamix. This comes after the revelation that listenership figures provided by NetDynamix were inflated by as much as 30,000%.
2OceansVibe, another streaming radio station whose audience stats were in question, have already announced that they will be replacing NetDynamix and have already been referred to Triton by the Digital Media & Marketing Association (DMMA).
Last week Monday (25 June 2012), IT analyst Shaun Dewberry published a report slating the listenership figures provided to stations such as Ballz and 2OceansVibe, calling them “complete fabrications. Utter nonsense. Lies, even”.
Dewberry’s report resulted in a legal threat from NetDynamix and a surprise call from Darren Scott while on air at Ballz.
Scott’s handling of the situation was criticised on Twitter, the MyBroadband forums, and the comments of the video in which he interviews Dewberry, with many calling for him to apologise publicly.
During an interview with founder and editor of MyBroadband, Rudolph Muller, and Dewberry, Scott “unequivocally” apologised personally, and on behalf of Ballz Radio to Dewberry.
Scott said that they relied entirely on NetDynamix to provide listener figures, which they then furnished to interested parties.
Ballz Radio has been in contact with advertisers and potential advertisers who were willing to invest in the station because of the incorrect stats, Scott said.
Scott went on to say that he considered “packing it in” in the past week as the news around the inflated listenership figures broke.
However, his responsibility to all the people involved and his belief that there is a future in the medium of streaming radio kept him going, Scott said.