Apple adds Multi-Pass
Instead of paying $32.00 for 16 episodes in a season of Comedy Central’s The Daily Show, it is now available for $9.99 as a Multi-Pass.
Apple is quick to point out that thinking of this in terms of a subscription service is old fashioned. Eddy Cue from iTunes says in Macworld that instead of renting the content, “you own it, we just make it really simple to do”.
This new approach signals the addition of daily content to the iTunes site. Previously only weekly content was available.
Internet video is seen as being in the early adopter stage, but South Africa is missing out on this technology. Whether a subscription service or not, Multi-Pass is probably beyond South African internet users at this stage.
Without broadband, buying video shows from iTunes is impossible in practical terms. Even South African users with slower broadband connections might have trouble downloading daily television shows.
Macworld quotes Phil Leigh (President of Inside Digital Media): “What we are beginning to see here is an indication of an important future trend”.
Leigh reckons that in future we will look back at 2006 and see it as “the year of Internet video”.
It is doubtful whether South Africans will share in this view.
Loading ...