Soccer action with MTNLoaded
Ashraff Paruk, GM: Business Strategy, MTN SA, says: “MTN subscribers are enjoying the beautiful game by downloading mobile highlight footage of the 2006 FIFA World Cup. The content is being delivered as near-live directly to their cellphones, using video clip, MMS and SMS.”
MTN has the mobile telephony broadcast rights for the 2006 FIFA World Cup, which means MTN has exclusivity on delivering mobile video content in SA. Before the event started on June 9, pre-tournament content, such as player profiles, stadium profiles, history, latest news, pictures and wallpapers was available on the MTNLoaded Portal.
“We are delighted that MTN subscribers are interacting with the MTNLoaded portal and enjoying being part of the FIFA World Cup 2006,” Paruk says.
MTN has launched four different packages to ensure that everyone can be part of the action. They are 2006 FIFA World Cup Fan, Follow My Team/s, African Teams Supporter and Highlights and Summaries.
The content is available – in form of video clip, MMS, SMS text updates or editorial from the WAP site – dependent on handset capability and the package(s) the subscriber chooses to purchase.
SMS and MMS content is free to activate. There are no delivery charges for this content.
For video clip content, customers pay a once-off fee of R10 to access all video clips. Other content not included in the four packages will be billed according to the customer’s tariff plan.
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